The LaIDEA program is currently paused as of December 31, 2025.
Check back here for future dates and opportunities for your business.
The Island Digital Education Academy- an award-winning program that has transformed Puerto Rico’s digital landscape.
LET’S GROW TOGETHER.
Puerto Rico’s small businesses are the heart of our unique destination and the economic drivers of our communities. By growing digital marketing skills and confidence in our business owners, they become more competitive, successful, and prepared for the future.
La IDEA has impacted more than 5,500 of Puerto Rico’s visitor-facing business and points of interest through free digital marketing training and one-on-one personal support. Through Discover Puerto Rico’s La IDEA program, local businesses have grown their visibility and increased conversions across the world’s largest travel research and planning platforms, including Google, Yelp, TripAdvisor, Facebook and DiscoverPuertoRico.com.
Since it launched in January 2022, La IDEA has been recognized by leading travel organizations such as the US Travel Association, and the Hospitality Sales and Marketing Association International (HSMAI).
OUR MISSION IS YOUR SUCCESS.
The mission of La IDEA is to create a sustained increase in revenue to individual businesses and a measurable improvement in the completeness and vibrancy of Puerto Rico’s overall digital footprint, making Puerto Rico a more compelling and competitive global destination.
How it works
As a business, here’s what to expect:
You’ll receive a free report card of your business’s current online presence across the leading digital discovery platforms – what’s doing well and where there are opportunities for improvement.
A certified Gurú Digital will connect with you for a free one-on-one consultation and help you set up your business across platforms to create a complete and compelling digital presence.
Your Gurú Digital will also provide free training on how you can maximize your exposure and conversion on these channels.
We’re here to help – reach out to your Gurús any time. After a few weeks they will follow up to see how you are doing and provide an updated report card.
When you’ve established a successful digital profile across each channel, you’ll also have access to additional free materials and support in future phases of the program.
ABOUT THE Gurús
Who are the Gurús Digitales of La IDEA?
Discover Puerto Rico has worked with local colleges and organizations to find Puerto Ricans with recent digital marketing training and experience. Gurús Digitales have undergone extensive training on the best practices for small businesses across all major travel planning platforms.
Schedule
There are currently no workshops or support sessions available in 2026. Check back here for updates.
You can still elevate your tourism business with DiscoverPuertoRico.com's tailored digital marketing resources. CLICK HERE to learn how to request a free business profile, add events and deals.
La IDEA launched in January 2022. Throughout 2022 the program impacted 5,000 visitor-facing businesses and points of interest by working in collaboration with municipalities across the island through industry workshops and offering one-on-one assistance to local businesses.
In 2023, the program continued with the second phase and created new photo assets for Island businesses to showcase on their improved digital profiles. This phase also included updating outdated Google Street View footage of major streets, beaches and entertainment venues, to showcase the newest and most beautiful parts of Puerto Rico to millions of consumers.
Throughout 2025, nearly 1,000 Island businesses received support through additional workshops and individualized one-on-one sessions.
